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UBER + UBER EATS

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Uber, Uber Eats + Aeroplan Canada

Uber has a partnership with Aeroplan (AE), the largest loyalty program in Canada with
5 million active members. 

 

With an ask of big city landscapes and bright, mouth watering food photography, I concepted and worked closely with video editors to create :15s and :06s that communicate to non users. Since only 10% of Aeroplan users are Eats users, we used this as an opportunity to drive consideration of Uber Pass with more relevant content in high reach channels. 

Oscars AR Filter

We rolled out the red carpet during awards season, the most anticipated night of the year in Hollywood! Best Picture, Best Leading Role Actress... In this case, it's Best Supporting Side Dish. We saw those featured dipping sauces paired with your leading role chicken fried steak fingers.
 

Working with creative directors and a visual designer, I helped Uber Eats turn The Oscars into a moment to elevate food photography while walking your favorite foods down the red carpet and giving it the recognition it deserves.

Check out the in-feed post here.

In Story Post

In Feed Post

Film's biggest night is this weekend! Walk your food down the red carpet with our limited time filter —
available now in Stories.

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Creative Directors:
Jake Lemkowitz, JJ Lim, Gavin Guidry

ACD: Abram Seaman

Art Director: Chanel Miller
Sr. Visual Designer: Victoria Rojo

Animator on (AE): Alexandra Redd

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