Previously called "Here Are All the Black People", the ask was to create a fresh visual identity that's forward-thinking and afro-futuristic.

 

As art director and designer of this rebrand, I created a new cultural aesthetic that embodies the Black diaspora.  

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"Where Are The Black People is an annual conference that exists to address and correct the scarcity of people of color within the advertising industry. Since 2011, WAATBP has brought together Black voices from within the advertising community — from eager students and juniors to C-suite leaders — to celebrate successes, highlight setbacks, and demand their rightful place at the table alongside their allies." - WAATBP